Growing Trends for Business in 2017
It isn’t easy keeping up to date on an industry that is always changing, but in order to increase your company’s competitive position, you need to stay on top of the latest trends. Focusing on the future of your business will keep you a step ahead of your competition.
So what does 2017 have in store for business?
Here are 5 trends to look out for in 2017:
1. Tools for Non-Technical Entrepreneurs
- Bubble, Appsheet (app building)
- Thinkific (course building)
- Canva (graphic design)
- Wix, Weebly (web building)
2. Elevated Customer Engagement
Connect, don’t sell! Communication is key in the digital age and consumers pick up on snake oil immediately. Instead of hard-selling your customers, relate to them on a personal level using social media. Online platforms like Facebook, Instagram, Twitter, and Linked In have become universal and it’s easier to engage than ever before. You don’t need to be a social media expert to build a loyal following. Start small by creating engaging posts, commenting on message boards, and joining groups.
3. Data-Informed Decision Making
Thanks to social media we have access to the kind of data that helps us understand our customers and this is only going to improve in 2017. Use this social data to plan your marketing strategy. Here are just a few examples of important information you can get using social media:
- Find out what’s working for your competitors so you can duplicate it.
- Find your most engaged audience so you can appropriately target sales.
- Monitor your brand health so you can make adjustments accordingly.
4. Mobile-Centric is the Name of the Game
Your customers now expect your business to be mobile-friendly because your competitors already are! Adapting to new technologies and tools is no longer an option, it’s a must for the survival of your company. The benefit is that you will be able to build stronger customer relationships through enhanced communication, target leads more easily, and efficiently analyze the data. As a result your sales conversion will increase.
5. Narrow Segments Capture Attention
Back in the day, businesses had little information on their perspective customers. Even though the population is segmented by different values, interests and opinions, businesses would cast their net wide and hope for the best. Today consumers expect businesses to personalize their interactions. Product and messaging should be tailored to a small audience according to their preferences even if it takes extra time. Remember “when you try to be all things to all people, you end up being nothing to nobody.” (Source)