How PR Influenced Breakfast!
Did you know that bacon & eggs was not always considered a classic American breakfast?
Prior to the 1920s a typical American breakfast consisted of coffee, a roll (or toast) and juice. It was the handy work of PR guru Edward Barnays that changed the mindset of the American public.
How did he do it?
With clever copy, strategically framed statistics, quotes, connections to the right people, and the ability to get the message in front of a large audience, Barnays created a campaign for the Beech Nut Packing Company that substantially increased the sale of bacon (which was their main product at the time.)
Barnays used a quote from a physician that said a hearty breakfast is good for your health. He wrote a letter to other physicians asking them if they agreed, and through this market research gained the support and backing of 45 hundred medical professionals.
This ‘study’ of doctors encouraging the American public to eat a heavier breakfast – namely ‘Bacon and Eggs’ – was published in major newspapers and magazines of the time and as a result the sale of bacon went up. For more information on the bacon and eggs campaign click here
Barnays, often nicknamed the father of Public Relations, is the nephew of Sigmond Frued so his ability to win over a crowd with psychology-based campaigns comes as no surprise.
In the end…psychology and insight is what good PR is all about. Remember, a little planning and creativity goes a long way.
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