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Archive for the Blog Category

Accomplishing the Impossible: Reaching Elderly Through Social Media

Accomplishing the Impossible: Reaching Elderly Through Social Media

On my way to work today I saw not just one, not two, but at least five older men and women on their cellphones, and I’m not talking the iconic flip phone of simpler times. These elderly folks had iPhones, Galaxies, and smart devices galore.   Just […]

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How to Make Direct Marketing Successful

How to Make Direct Marketing Successful

There are different approaches you can take when planning a marketing campaign but one of the most popular and efficient is direct marketing. What is Direct Marketing? Direct marketing deals with the customer directly as opposed to contacting the customer through a medium. This type of marketing […]

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Biggest Marketing Blunders

Biggest Marketing Blunders

Every marketer understands the struggle of having to undergo the creation new campaigns throughout their organization’s lifetime. Sometimes new campaigns are made for the release of a new product, trying to capture a different niche, gain additional stakeholders, or simply to stay fresh and ahead of competitors. Regardless […]

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How to Spring Clean your Marketing Plan

How to Spring Clean your Marketing Plan

Finally, there’s a light at the end of the tunnel, Spring is here! With that comes Spring Cleaning, the ritual of doing things that you avoided all winter. Getting organized, uncluttered & getting rid of things that you don’t need is at the top of the list. […]

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And the Winner is…

And the Winner is…

Why you Should Implement ‘Awards Season Marketing’ into your Business   “Who’s gonna win?” “What is she going to wear”? “Who will have the most memorable speech?” These are the questions we hear regularly during the global hype for the hottest time in Hollywood: Awards Season. December to […]

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Growing Trends for Business in 2017

Growing Trends for Business in 2017

It isn’t easy keeping up to date on an industry that is always changing, but in order to increase your company’s competitive position, you need to stay on top of the latest trends. Focusing on the future of your business will keep you a step ahead of your […]

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5 Tips for Staying Motivated at Work During the Holidays

5 Tips for Staying Motivated at Work During the Holidays

It’s no surprise that during the holiday season our work daydreams consist of Christmas shopping, cookie baking & party planning. This stress leads to less productivity and even less motivation when there is so much planning to do outside the office. So how can you & your […]

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Want Media Bookings?

Want Media Bookings?

5 Tips for Getting Yourself Booked in the Media   Doing media interviews is a great way to create brand awareness, direct people to your website, and make sales. It is an opportunity to spread your message to a large audience and it can position you as […]

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Are you Targeting an Imaginary Customer?

Are you Targeting an Imaginary Customer?

Improve your Sales by Knowing your Audience  Whether you are selling a product, a service, a book, or simply trying to get your voice heard, the next time you make your message, keep your target audience in mind. Many people sell to the wrong audience.  A common […]

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How Simple PR Campaigns Changed the World

How Simple PR Campaigns Changed the World

When you develop a PR campaign you are making an important, long term investment in your company. Though as some campaigns prove, you also can also invest in the world at large. There are countless examples of PR campaigns that raise awareness for causes and charities. Below […]

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