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Archive for the Blog Category

8 Holiday Marketing Tips to Boost Sales

The average American is estimated to spend close to $700 on holiday gifts and goodies this year according to the National Retail Federation. That’s more than $465 billion in total, which is a 4% increase from previous years. This is great news if you are a retailer […]

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Do You Need Hashtag #Help to Skyrocket Your Visibility?

For businesses that know how to use hashtags effectively, it can be very beneficial when reaching out to customers. A successful social media marketing campaign will result in an increase in brand exposure and the right hashtags will help you accomplish that goal. A business strives hard […]

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How Marketing Changed Halloween

Ah Halloween…the sweetest and spookiest of all the holidays. This day is all about kids, costumes, and of course candy. And boy do Americans love candy. Did you know 70.6% of us buy it for Halloween? According to the National Retail Federation, we are expected to spend […]

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The Psychology of Marketing:

The Psychology of Marketing:

A Brief Glimpse of What is Going on Behind Consumers’ Brains   Consumer Behavior: The end point of all business is to make money. It sounds shallow, but it’s true. We have accountants to figure out which quarters we made the most money in, we have financial […]

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Accomplishing the Impossible: Reaching Elderly Through Social Media

Accomplishing the Impossible: Reaching Elderly Through Social Media

On my way to work today I saw not just one, not two, but at least five older men and women on their cellphones, and I’m not talking the iconic flip phone of simpler times. These elderly folks had iPhones, Galaxies, and smart devices galore.   Just […]

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How to Make Direct Marketing Successful

How to Make Direct Marketing Successful

There are different approaches you can take when planning a marketing campaign but one of the most popular and efficient is direct marketing. What is Direct Marketing? Direct marketing deals with the customer directly as opposed to contacting the customer through a medium. This type of marketing […]

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Biggest Marketing Blunders

Biggest Marketing Blunders

Every marketer understands the struggle of having to undergo the creation new campaigns throughout their organization’s lifetime. Sometimes new campaigns are made for the release of a new product, trying to capture a different niche, gain additional stakeholders, or simply to stay fresh and ahead of competitors. Regardless […]

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How to Spring Clean your Marketing Plan

How to Spring Clean your Marketing Plan

Finally, there’s a light at the end of the tunnel, Spring is here! With that comes Spring Cleaning, the ritual of doing things that you avoided all winter. Getting organized, uncluttered & getting rid of things that you don’t need is at the top of the list. […]

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And the Winner is…

And the Winner is…

Why you Should Implement ‘Awards Season Marketing’ into your Business   “Who’s gonna win?” “What is she going to wear”? “Who will have the most memorable speech?” These are the questions we hear regularly during the global hype for the hottest time in Hollywood: Awards Season. December to […]

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Growing Trends for Business in 2017

Growing Trends for Business in 2017

It isn’t easy keeping up to date on an industry that is always changing, but in order to increase your company’s competitive position, you need to stay on top of the latest trends. Focusing on the future of your business will keep you a step ahead of your […]

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