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2018 BUSINESS TREND

THE CHOICE REVOLUTION: How Buying Will Change in 2018

Female Entrepreneur Shares What this Means for Business 

 

 

We live in the age of personalization and choice.

For example: Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon gives shoppers hundreds more choices than ever before.

According to Loop & Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution.

 

 

Technology has created a hyper customization expectation among customer that will ultimately leave winners and losers.”

– Sara Rodell, CEO Loop & Tie

 

Rodell is leading the change revolution trend in her own business Loop and Tie, a corporate gift giving service that replaces the dated gifting practice of sending the same product to everyone. Instead, they send a collection of choices in a branded digital choice experience. The recipient chooses the item they value the most and it’s shipped to their doorstep. Gift senders can select from pre-curated Loop & Tie collections ranging from $25-$500 or gift their own products. Loop & Tie’s first-to-market technology keeps the price hidden from users, but gives them the power to choose the gift most suitable to them.

 

Loop & Tie is the only gifting solution that matches this culture shift of choice. Rodell’s business model has proved that choice drives customer engagement, with 80% of gift recipients responding with a custom thank you note.

 

Sara wants to share with other businesses and entrepreneurs how the choice revolution will affect the 2018 market place.

 

IN AN INTERVIEW / ARTICLE RODELL CAN DISCUSS:

  • How businesses can adapt to the choice revolution
  • Technology and hyper customization
  • How customer choice will impact businesses

 

ABOUT SARA RODELL:

 

Sara Rodell is the CEO and founder of Loop & Tie, a gift giving service which helps people build connections through personalized gifting. Instead of having to pick out a specific gift, gifters send a collection of choices and recipients pick out their favorite item.

 

Visit: https://www.loopandtie.com/

 

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