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Media Relations

SPOTLIGHT FEATURE

Media Campaign -12 Week Cycle

WEEK 1

VISION / CREATIVE CALL

You will be featured as our spotlight story to the media. Your spotlight campaign will be scheduled in advance based on current events, holidays and topical news stories that coincide with your story.

WEEK 2

Press Release

 

Research Targeted Media List

Creating an effective media list at the beginning of your campaign is crucial. Based on your specific media goals and the appropriate demographic for your topic, we research and build your list using Cision, the world’s largest PR database of media contacts. Media lists range from local to national broadcast outlets (TV, radio, print, and internet) and will be sent to you in an excel format.

WEEK 3

Pitch Draft 1

We develop your topic into an item that is topical, newsworthy or attention grabbing and craft it into a core story that we pitch to outlets throughout your campaign.

WEEK 4

Finalize Pitch Final Draft

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WEEK 5

Media Eblast & Phone Pitching

This is an HTML email version of your pitch that we build using Infusionsoft software. Your Eblast pitch is sent out to media outlets on your targeted media list as well as the 5000+ outlets on FarrowPR’s standard spotlight media list.

The FarrowPR team will pitch your story via phone to selected editors, reporters, and booking producers using your standard pitch script.

WEEK 6

Send Physical Mailer

We develop your topic into an item that is topical, newsworthy or attention grabbing and design and print a physical mailer that we send to outlets throughout your campaign.

WEEK 7

Follow Up Phone Pitching (continuous)

It is rare that a media appearance is booked after one phone call pitch. The secret to booking media interviews is following-up. Follow-up emails & phone calls are crucial for booking media appearances and we be made accordingly

WEEK 8

Create Webpage

We custom-build you spotlight webpage that features your pitch and can be found on the FarrowPR website. (www.farrowpr.com/YOUR_NAME)

WEEK 9

Tweet One Sentence Pitch

We will send social media messages/posts containing your one-sentence pitch and spotlight webpage to editors, journalists and booking producers via twitter and facebook.

WEEK 10

Q&A Interview Sheet & Media Coaching Call with Dave

Generating sales from media appearances is an art.   We offer media training via phone or camera via skype. This call is scheduled during week 10 but if an interview is booked before this we also provide emergency media support, for pre interview jitters. These calls help stream-line your message and make sure you are prepared for the show.

 

We provide a question sheet that producers and hosts will have before you go on the air to make sure you are on topic and maximizing your impact.

WEEK 11

Follow Up Eblast 1

WEEK 11