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How to Spring Clean your Marketing Plan

Finally, there’s a light at the end of the tunnel, Spring is here!

With that comes Spring Cleaning, the ritual of doing things that you avoided all winter. Getting organized, uncluttered & getting rid of things that you don’t need is at the top of the list. Spring is all about change, growth & rebirth; and your business should be too!

Now is a great time to evaluate your current standings & give your marketing strategy a fresh perspective. Those impressive plans that were set back in January have melted away faster than the snow, and it’s time to plant your seeds for success to use all year round!

Here’s 5 tips to give your business a fresh new look!

 

1. Clean up your website

It’s one of your most important marketing tools, yet it often gets ignored. Now’s the time to make sure your website meets audience needs, matches all brand messaging, and is optimized for conversion. It doesn’t all have to happen in the spring, but having a clear idea of what changes need to happen and the priority of getting them done will help. Your content should be updated to reflect your current messaging, product and service offerings, and should meet the needs and functionalities required by today’s audience. You should also incorporate appropriate landing pages for marketing efforts and promotions. Look at your website through your clients’ eyes; this way, you’ll have a fresh perspective!

2. Unsubscribe from any unneeded accounts

If you subscribe to a lot of social accounts, email updates, and blogs through the year, it’s time to weed out the ones that don’t offer your company anything in return. Now is the time to unfollow all accounts that aren’t providing any value. This will help you de-clutter and focus on what’s important.

3. Touch base/engage with your customers

Make sure to check in with your contacts if you have implemented an email marketing funnel. You’ll want to weed out any non-responders from contacts that are genuinely interested in receiving your content. Make sure your contacts have expressed interest within a reasonable amount of time, and segment your list into specific categories to tailor messaging to audience members. Once you have touched base with your customers, it’s time to engage with them. Map your customer journey to understand at exactly what points your customers engage with you. Develop a plan around how you manage those engagement touch points and think through how you could improve each. Also, take a look at how customers are interacting with your brand as a whole. Whether online or offline, examine the current experience your customers have at every touch point. These points can happen anywhere from a call center to your website to your storefront. Where is there room for improvement? A new season is the perfect time to establish the ideal customer journey and all the ways they’re going to help you reach your end goal.

4. Freshen up client documents

Invoice templates, care instructions and the other docs we’ve been providing to our customers are starting to show their age. This year, go through all of those and find out if your design team can improve the way these documents reflect on your company. Could you imagine what they would look like with a little improvement!?

5. Get out of your comfort zone

Have fun! Be creative! We challenge you to try something new this season. Maybe it’s as basic as changing the text on your call-to-action buttons. Maybe you’re finally ready to start a company Twitter account. Maybe you’re going to scrap your business model and start from scratch! The point is, there’s never a perfect time to do anything in life. You’ve got to take the leap, learn a little, and evaluate the results. Your marketing efforts shouldn’t be a tedious chore – they should allow creativity, vision, and the opportunity to reflect on your business in new and exciting ways. Today’s marketing channels provide endless outlets for innovation. By incorporating some fresh ideas into your marketing strategy, you’ll attract attention from current and prospective customers and entice them to learn more.

 

 

Need help sprucing up your marketing strategy for the new season?

Fill out the form below or email us at info@farrowpr.com