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  • Dave Farrow, C.E.O.

Dave Farrow is the two-time Guinness Record holder for greatest memory.  He has been a featured guest expert on over 2000 interviews in the media including, The Today Show, Live with Regis and Kelly, Steve Harvey, Discovery Channel and many others. To earn the world record, Farrow recalled the exact order of 59 decks of shuffled playing cards using ‘The Farrow Memory Method’. This method was originally invented to combat Farrow’s dyslexia and ADHD and is now a unique memory system backed by a double blind neuroscience study at McGill University.




  • Andrea Zakel, C.F.O.

310387_10152071791060408_1508253001_nAndrea Zakel-Farrow was born and raised in rural Ontario, Canada and attended Brock University for a Bachelor’s Degree in French and History.  She attended University of Western Ontario to obtain her Bachelor of Education and became a teacher.  Andrea met Dave Farrow at a Star Trek Convention in Toronto and just had to know more about the “memory guy.”  With a passion for knowledge and learning, Andrea knew she met her match in Dave.  After a whirlwind courtship, they married, moved to the US and became a dynamic duo of success, expanding Dave’s business and speaking career.  Today, Andrea is the C.O.O. for Farrow Inc. and Farrow PR, shares Co-C.F.O. duties with Dave and manages over the Education Division of Farrow Memory; she is a successful entrepreneur who also manages Dave’s speaking engagements and keeps the PR team organized.   At home, Andrea and Dave are raising their first child and in her limited spare time, Andrea enjoys juggling her numerous hobbies and passions, from crafting to reading comic books.


  • Arden Izzo, Media Relations Specialist


Arden Izzo has followed her curiosity from the highlands of Peru to the CERN Nuclear Collider in Switzerland and many countries in between. Now a Media Relations Coordinator at Farrow PR, this Buffalo native indulges in her love of writing and storytelling. With a Bachelor’s degree from SUNY Fredonia and a Master’s degree from Canisius College she embraces a life-long approach to learning.  Arden concentrates on media relations, client management and social media strategy.  A digital native with a passion for food, Arden can be found outside the office cooking fancy meals and reading high-end restaurant menus


  • Alyssa Longo, Media Relations Specialist

Alyssa Longo comes to us from Lockport, NY and has a big passion for PR and planning special events ever since her internship at Make-A-Wish. Alyssa now works as  Media Relations Specialist at FarrowPR focusing on media pitching, client relations and writing press releases. A proud graduate of The State University of New York at Fredonia, she graduated with a Bachelor’s degree in Public Relations and a minor in Leadership Studies. Alyssa has been singing her whole life and pursued that through college joining an All Female Acapella group. You can also see her rocking’ the mic at Karaoke once and awhile in the Buffalo area..  In the future, she actually hopes to plan her own wedding!



We Are Passionate. We Are Committed. We Are Creative.

Dave Farrow is a media industry insider with the experience of more than two decades and 2000 interviews on nearly every major worldwide network. Realizing the tremendous sales potential of a sustained and impactful media presence, Farrow founded Farrow PR in 2013, a full-service public relations and marketing firm, to develop broad awareness of his clients’ businesses with a message tailored to sales growth.
Farrow is the Guinness Record Holder for Greatest Memory and brings his keen understanding of how the brain works to make you and your brand unforgettable. A popular author, speaker, scientist and renaissance man, find out more at